Pain Point 01
After-hours calls going to voicemail
Your highest-intent leads call when they have a problem — nights and weekends. Voicemail means they call someone else by morning.
→ AI Voice answers 24/7 and books the appointment
🔧 Home Services · Plumbing, HVAC, Electrical
Your phone rings. The job should be yours.
Home service businesses win or lose on speed. A plumber, HVAC tech or electrician who answers first — or texts back within 90 seconds — closes the job. We build the system that captures every call, form and DM and responds instantly, even when you're under a sink at 9pm.
90s
Missed-call text-back
AI responds before they call someone else
2h
Review request timer
Fires automatically after every completed job
24/7
AI Voice coverage
Answers, qualifies and books after hours
7–10 day build, not 90
You own the account and the data
Month-to-month after 3 months
A2P compliance handled for you
The Problem
Speed is the whole competition. Three places you lose it.
Pain Point 02
Quotes going cold with no follow-up
You're busy on jobs. Following up on ten open quotes manually doesn't happen. They go with whoever checked in twice.
→ Automated sequence follows up until they respond
Pain Point 03
Low review count despite years of good work
Happy customers don't leave reviews without being asked. Asking feels awkward and you forget. Your competitor with 140 reviews keeps winning the click.
→ Auto review request after every closed job
Before & After
What changes in the first 30 days.
✗ Without Adidat
✓ With Adidat
What You’re Getting
Not software you manage. A front office that runs without you.
Home services is won on speed — the first to answer takes the job. This is one connected system that answers, qualifies, books and chases every lead 24/7, off a single record you own. Here’s the whole thing, and what each part is worth to you.
Always on
Nights, weekends, mid-job — it answers and books when your competitor’s voicemail is the only thing picking up.
Nothing slips
Every lead lands on one shared record — so the same customer never gets missed across three different apps.
Runs without you
No front-desk hire, no “I meant to follow up.” The answering, chasing and review-asking all happen on their own.
Tap any stage below to jump into how that part works
↓ every stage above reads and writes to the same record ↓
The foundation under all five
Your CRM — one shared record
Not a sixth tool bolted on. It’s the one place every call, text, quote and review lands, so the automation can actually see the whole customer. Registered to your business and exportable any time — you own it.
ContactsCalls · Texts · DMsPipelineCalendarCall recordingsReviews
↻ And it compounds — every review and finished job makes the next lead cheaper.
Every plan starts with the full foundation. The always-on AI voice and chat layer scales up by plan — the free audit tells you which parts actually move the needle for you first.
Not sure which parts you need? The free audit maps it →
CoreMissed-Call Capture & CRM
Not one call slips by.
Every inbound call, form and message logged automatically. Missed calls get a text-back in 90 seconds so no lead goes cold while you’re under a sink.
- Unified inbox — calls, texts, web forms, FB & IG DMs
- Auto missed-call text-back in under 90 seconds
- Every lead tagged by source automatically
- Custom pipeline board, live on your phone
See how it worksHide how it works
The path a lead takes
Call · Form · DM
One contact record
90-sec text-back
Pipeline: New Lead
In practice
A burst-pipe call comes in while you’re mid-job. It rings out — but the text-back fires and the lead is already in your pipeline before you’ve wiped your hands.
AIAI Voice Receptionist
Every call answered — even at 2am.
Answers with your business name, tells an emergency from a routine job, and books straight into your calendar — nights and weekends included.
- 24/7 answering with your own script & voice
- Emergency-vs-routine qualification you define
- Books straight into your calendar
- Live transfer or take-a-message on emergencies
- Call recordings + text transcripts of every call
- 250–1,000 answered minutes/mo by plan
See how it worksHide how it works
The path a call takes
Incoming call
AI answers & qualifies
then, depending on the call:
Routine → books the job into your calendarEmergency → alerts your phone nowEither way → full transcript logged
In practice
8:47pm, a leaking water heater. The AI answers, flags it as an emergency, and pings your phone while the homeowner’s still on the line — instead of a voicemail you find at 7am.
CoreFollow-Up Automation
No quote dies in your inbox.
Estimate sent but no response? An eight-touch SMS and email sequence runs over 21 days — value reminders, not nagging. It runs whether or not you remember to.
- 8 touches across SMS + email over 21 days
- Value & urgency messaging, not repeat “just checking in”
- Auto-stops the second they reply
- Fires on every open estimate, no manual trigger
See how it worksHide how it works
The path a quote takes
Quote sent
Day 2 · SMS
Day 5 · Email
Day 10 · SMS …
the moment they reply:
Sequence stops automaticallyLead drops back on your desk, warm
In practice
You quote a panel upgrade and get silence. You’d normally forget it — but touch #4 lands on day 7, they reply “can you do next week?”, and the sequence hands them back ready to book.
CoreReputation Management
Your reviews build themselves.
Review request after every completed job. Volume and recency feed your Map Pack ranking — which decides who gets called first next time.
- Auto review request 2 hrs after completion
- Smart routing — happy public, unhappy private
- AI-drafted responses to every review
- Instant alert on anything negative
- Google Business Profile managed for you
- Review volume & recency tracked over time
See how it worksHide how it works
The path after a job
Job marked complete
2-hr timer → review ask
based on how they rate you:
4–5★ → routed to GoogleLow → private feedback + alerts youAI drafts an on-brand reply to each
In practice
Every finished job asks for the review you’d normally forget to request. Your profile keeps building on its own — so you’re the name that shows up first when the next homeowner searches.
The Business Case
Replace the software pile with one system.
A busy home services operation usually runs a CRM, a scheduler, a review tool, an email platform and a call tracking service — none of which share a contact record. That's how a lead exists in three places and still gets missed.
What most businesses pay for separately
CRM / lead tracking$99 – $299
Scheduling & dispatch add-ons$40 – $150
Review request tool$99 – $199
Email marketing$50 – $150
SMS platform$40 – $120
Answering service$150 – $400
Someone to build and run it (10–15 hrs/mo)$450 – $1,100
Typical monthly total$928 – $2,418
Typical market pricing, not a quote. Add up your own subscriptions — that’s the number that matters.
What you pay us
$1,197/mo
Growth plan — every system above, in one place, sharing one contact record.
- Built and configured for your business, not a template
- Messaging compliance registered and maintained
- AI agents trained on your services and tuned monthly
- Someone watching whether it still works
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business.
Your account, your name
The account is registered to your business, not ours. If you ever leave, it stays with you.
Your data, exportable
Every contact, conversation, call recording and pipeline record exports any time. No hostage data, no exit fee.
One login, on your phone
Calls, texts, DMs, pipeline, calendar and reviews in a single mobile app. Most owners run the whole thing from a truck or a treatment room.
No per-seat pricing
Add your office manager, your staff, your partner. Seats don't change your bill, so the system never punishes you for growing.
Plans
Where most of these businesses start.
Every plan includes the one below it. Emergency-driven businesses usually start at Coverage, because after-hours voice coverage is the piece that changes revenue fastest.
1
Foundation · $597
Catch what you already have
Every call answered or texted back. Every lead in one pipeline. Every finished job asking for a review.
Why first: it is the cheapest thing to build and it moves revenue fastest. You already paid for these leads.
2
Coverage · $1,197
Run it without you
AI answers the phone at 9pm. AI answers the DM on Sunday. Reviews get responded to without you opening an app.
Why second: automation multiplies whatever it is pointed at. Point it at a broken pipeline and you scale the mess.
3
Advantage · $2,497
Keep it sharp
Re-audited every quarter. Front of the build queue. Standing strategy calls and multi-location support.
Why last: cadence only earns its price once volume is high enough that a missed week costs more than the tier.
We will tell you where you belong, and it is often not the top. If Foundation closes your biggest gap, that is what the assessment will say — and we would rather earn the rest later than sell you a tier you cannot use yet.
Foundation
$597/mo
+ $950 one-time setup
- Missed-call text-back + review requests
- CRM setup + custom pipeline stages
- 2 follow-up automation sequences
- Monthly performance snapshot
- AI Voice Receptionist (250 min/mo)
★ Most contractors pick this
Coverage
$1,197/mo
+ $1,400 one-time setup
- Everything in Foundation
- Full 5-stage pipeline + 5 workflows
- Google Business + reputation management
- AI Voice Receptionist (500 min/mo)
- AI Chat Agent + monthly strategy call
Advantage
$2,497/mo
+ $2,500 one-time setup
- Everything in Coverage
- Quarterly re-audit of your front office
- Priority build queue — you go first
- Bi-weekly strategy calls
- Multi-location and multi-pipeline support
- AI Voice Receptionist (1,000 min/mo)
| Foundation$597/mo · $950 setup | ★ Most pickedCoverage$1,197/mo · $1,400 setup | Advantage$2,497/mo · $2,500 setup | |
|---|---|---|---|
| Catching leads | |||
| Missed-call text-back | ✓ | ✓ | ✓ |
| CRM pipeline stages | Custom | Full 5-stage | Multi-pipeline |
| Follow-up sequences | 2 | 5 workflows | Unlimited |
| Automated review requests | ✓ | ✓ | ✓ |
| Running without you | |||
| AI Voice Receptionist | 250 min | 500 min | 1,000 min |
| AI Chat Agent — web & DMs | — | ✓ | ✓ |
| AI review responses | — | ✓ | ✓ |
| Google Business management | — | ✓ | ✓ |
| Access & oversight | |||
| Reporting | Monthly snapshot | Monthly + call | Bi-weekly calls |
| Front-office re-audit | — | — | Quarterly |
| Build queue priority | — | — | ✓ |
| Multi-location support | — | — | ✓ |
3-month minimum, month-to-month after · Full plan comparison and add-ons on the pricing page
Home Services FAQ
Questions we get every time.
What happens if the AI can't answer a caller's question?
It hands off. The agent is trained on your services, pricing ranges and service area, and anything outside that gets routed — either transferred to you live, or captured with a callback promise plus an instant alert to your phone. You get a transcript of every call either way.
Can it tell an emergency from a routine job?
Yes. Qualification questions are configured for your business during setup — for a plumber that might be active leak versus scheduled install. Emergencies trigger an immediate alert to your phone; routine jobs get booked into normal availability.
I'm a two-person shop. Is this overkill?
The opposite. A two-person shop loses the most to unanswered calls, because there's nobody in an office to catch them. Most small crews start on Answer or Starter — call coverage and review requests, nothing else — and add to it when there's a reason to.
What platform does this run on?
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business. We handle the build, the integrations, the compliance registration and the ongoing optimization — the parts that decide whether any of it actually works.
Could I just buy the software and do this myself?
You could. If you have someone in-house with 30 to 40 hours to build it and a few hours a month to maintain it, that may be the right call — say so on the audit and we'll point you at the right plan instead of selling you a build. What we find is that the software is the cheap part. What breaks is messaging compliance registration, workflow logic firing in the right order, an AI agent trained on how you actually qualify a lead, and somebody noticing when a sequence stops running. That's what you're paying us for.
How long before the system is live?
Most builds are live in 7 to 10 business days. Builds that include custom landing pages or multi-location setup can take up to 14 days. Messaging compliance registration starts on day one because carrier approval can take several days on its own.
Do you handle messaging compliance?
Yes. A2P 10DLC brand and campaign registration is included in every plan and handled during setup. Without it your texts get filtered or blocked by the carriers — the single most common reason a do-it-yourself missed-call text-back system quietly stops working without anyone noticing.
What if I want to leave?
Three-month minimum, then month-to-month. The account is registered to your business, so if you go you keep the contacts, the automations, the call recordings and the phone number. We'd rather earn the next month than trap you in the current one.
Answer every call.
Even the 9pm ones.
A free 30-minute audit. We map where calls and quotes are leaking, what gets built first, and what it's worth against your own average ticket.
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