🐛 Pest Control · Residential & Commercial

One-time jobs become recurring contracts.

Pest control has one of the highest lifetime-value potentials in home services — if you have the system to convert one-time treatments into recurring plans and bring dormant customers back every season. Most operators are too busy running routes to follow up. We automate the reactivation, review requests and seasonal outreach that turn your existing customer base into predictable recurring revenue.

3-touch
Recurring plan sequence
Runs automatically after every one-time job
90s
Missed-call text-back
Every inquiry captured, even on route days
4/yr
Seasonal campaigns
Built once, fire on a calendar
7–10 day build, not 90 You own the account and the data Month-to-month after 3 months A2P compliance handled for you
The Problem

The revenue is already in your database. Three reasons it stays there.

Pain Point 01

One-time jobs that never become recurring

You treat the problem. Customer is happy. Six months later they have another issue and call whoever shows up first on Google — not you, because you never followed up.

→ Automated sequence converts one-time customers to recurring plans
Pain Point 02

Seasonal demand with no proactive outreach

Spring arrives. Ants, mosquitoes and termites spike. Your past customers need service but you have no system to reach them first — so they search and call whoever has the most reviews.

→ Seasonal campaigns reach your list before they search
Pain Point 03

Calls missed on route days

You can't answer the phone while treating a property. Emergency calls go to voicemail and never get returned the same day — so that customer calls your competitor instead.

→ AI answers, qualifies and books while you're on route
Before & After

What changes in the first 30 days.

✗ Without Adidat
✓ With Adidat
One-time jobs that never come back

You treat the ant problem. Customer is satisfied. Six months later they have a rodent issue. They search, find your competitor with 90 reviews, and never think to call you again.

Automated recurring plan conversion

After every one-time job, a three-touch sequence goes out over 14 days — explaining seasonal pests, offering a recurring quarterly plan. It runs on every job, automatically.

Peak season with no proactive outreach

Spring arrives. Ants, mosquitoes and termites surge. Your past customer list hasn't heard from you in months. They search and call whoever has the most reviews — which isn't you.

Seasonal campaigns hit before they search

Spring, summer and fall campaigns go to your full list two weeks before peak season — timed offers, prevention tips, booking links. Your calendar fills before competitors start advertising.

Calls missed on route days

You're treating a commercial property and can't answer. Emergency termite call goes to voicemail, caller doesn't leave a message, calls your competitor 30 seconds later and books with them.

AI answers and books while you're on route

Every missed call gets an instant text-back. AI qualifies the issue, gives a ballpark and availability window, and books a service call — so no emergency lead goes cold while you're working.

What You’re Getting

Not marketing spend. A machine that works the list you already have.

Pest control’s real money is recurring — one-time jobs turned into quarterly plans, and past customers pulled back every season. This is one system that captures, converts, reactivates and earns reviews, off a single record you own. Here’s the whole thing, and what each part is worth.

Always on

On a route, after hours, mid-treatment — it answers and books when a competitor’s voicemail is the only other option.

Nothing slips

Every customer and service date lives on one shared record — so nobody due for a re-treat ever falls off the radar.

Runs without you

The plan offers, seasonal waves and review asks all fire on their own — no office staff triggering campaigns by hand.

Tap any stage below to jump into how that part works
↓  every stage above reads and writes to the same record  ↓
The foundation under all five

Your CRM — one shared record

Not a sixth tool bolted on. It’s the one place every customer, service date and review lands, so the automation knows exactly who’s due. Registered to your business and exportable any time — you own it.

ContactsService historyPipelineCalendarConsent statusReviews

↻  And it compounds — every plan and review makes the next season’s revenue more predictable.

Every plan starts with the full foundation. The always-on AI voice and chat layer scales up by plan — the free audit tells you which parts actually move the needle for you first.

Not sure which parts you need? The free audit maps it →
CoreRecurring Plan Conversion

One-time jobs become recurring revenue.

After every one-time treatment, a sequence explains the seasonal pests coming next and offers your quarterly plan — automatically, on every job.

  • Fires on job completion, not on someone remembering
  • Three touches over 14 days with your plan pricing
  • Explains the next seasonal pest, then makes the offer
  • Runs on every single job without exception
See how it worksHide how it works
The path after a one-time job
Job complete
Day 3 · check-in
Day 7 · plan offer
Day 14 · final nudge
and then:
Yes → quarterly plan startsNot yet → stays on the seasonal list
In practice

You treat an ant problem and move on. Two weeks later, without you touching a thing, that customer is on a quarterly plan instead of a one-time job you’d never hear from again.

CoreSeasonal Reactivation

Your list books before they search.

Built once, scheduled against the calendar — spring, summer and fall waves reach your past customers two weeks before the pests do.

  • Spring / summer / fall waves fire on a calendar
  • Built once — you approve the offer per season
  • Segmented by service history, sent only with valid consent
  • One-tap opt-out on every message
See how it worksHide how it works
How a seasonal wave runs
Season reached
Segment list (consent)
Wave sends + booking link
Books
In practice

Two weeks before ant season, your whole eligible list gets a timed offer — so your calendar fills before homeowners start Googling “exterminator near me” and find a competitor.

AIAI Voice Receptionist

Answered while you’re on a route.

You can’t answer while treating a property. The AI picks up, qualifies the pest and urgency, gives a ballpark, and books — so no emergency call goes to voicemail.

  • 24/7 answering with your own script & voice
  • Qualifies pest type & urgency the way you would
  • Books a service call into your calendar
  • Live transfer or take-a-message on emergencies
  • Call recordings + transcripts of every call
  • 250–1,000 answered minutes/mo by plan
See how it worksHide how it works
The path a call takes
Incoming call
AI answers & qualifies
then, depending on the call:
Routine → books the service callUrgent → alerts your phone nowEither way → transcript logged
In practice

A wasp-nest emergency comes in while you’re suited up on another job. The AI books it for tomorrow morning — instead of that caller dialing the next result down.

CoreReputation Management

Your reviews build themselves.

Review request after every completed service. Volume and recency feed your Map Pack ranking — which decides who gets the call when a new problem hits.

  • Auto review request 2 hrs after service
  • Smart routing — happy public, unhappy private
  • AI-drafted responses to every review
  • Instant alert on anything negative
  • Google Business Profile managed for you
  • Review volume & recency tracked over time
See how it worksHide how it works
The path after a service
Service complete
2-hr timer → review ask
based on how they rate you:
4–5★ → routed to GoogleLow → private feedback + alerts youAI drafts an on-brand reply to each
In practice

Every finished service quietly asks for the review you’d forget to request — so your profile keeps growing and you’re the name that shows up first next time.

The Business Case

The cheapest customers you'll ever get are already yours.

Reactivation markets to people who already paid you once, at zero ad spend. What's missing in most pest control operations isn't leads — it's a system to work the list on a schedule, plus the consent handling to do it properly.

What most businesses pay for separately
CRM / customer database$99 – $299
Route & scheduling add-ons$40 – $150
Review request tool$99 – $199
Email marketing$50 – $150
SMS platform$40 – $120
Answering service$150 – $400
Someone to build and run it (10–15 hrs/mo)$450 – $1,100
Typical monthly total$928 – $2,418
Typical market pricing, not a quote. Add up your own subscriptions — that’s the number that matters.
What you pay us
$597/mo
Starter plan — every system above, in one place, sharing one contact record.
  • Built and configured for your business, not a template
  • Messaging compliance registered and maintained
  • AI agents trained on your services and tuned monthly
  • Someone watching whether it still works
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business.

Your account, your name

The account is registered to your business, not ours. If you ever leave, it stays with you.

Your data, exportable

Every contact, conversation, call recording and pipeline record exports any time. No hostage data, no exit fee.

One login, on your phone

Calls, texts, DMs, pipeline, calendar and reviews in a single mobile app. Most owners run the whole thing from a truck or a treatment room.

No per-seat pricing

Add your office manager, your staff, your partner. Seats don't change your bill, so the system never punishes you for growing.

Plans

Where most of these businesses start.

Every plan includes the one below it. Pest control is automation-led rather than call-volume-led, so most operators start at Foundation and add the AI chat layer once the recurring sequences are producing.

1
Foundation · $597
Catch what you already have
Every call answered or texted back. Every lead in one pipeline. Every finished job asking for a review.
Why first: it is the cheapest thing to build and it moves revenue fastest. You already paid for these leads.
2
Coverage · $1,197
Run it without you
AI answers the phone at 9pm. AI answers the DM on Sunday. Reviews get responded to without you opening an app.
Why second: automation multiplies whatever it is pointed at. Point it at a broken pipeline and you scale the mess.
3
Advantage · $2,497
Keep it sharp
Re-audited every quarter. Front of the build queue. Standing strategy calls and multi-location support.
Why last: cadence only earns its price once volume is high enough that a missed week costs more than the tier.

We will tell you where you belong, and it is often not the top. If Foundation closes your biggest gap, that is what the assessment will say — and we would rather earn the rest later than sell you a tier you cannot use yet.

★ Most operators start here
Foundation
$597/mo
+ $950 one-time setup
  • Missed-call text-back + review requests
  • CRM setup + custom pipeline stages
  • 2 follow-up automation sequences
  • Monthly performance snapshot
  • AI Voice Receptionist (250 min/mo)
Start with Foundation →
Coverage
$1,197/mo
+ $1,400 one-time setup
  • Everything in Foundation
  • Full 5-stage pipeline + 5 workflows
  • Google Business + reputation management
  • AI Voice Receptionist (500 min/mo)
  • AI Chat Agent + monthly strategy call
Start with Coverage →
Advantage
$2,497/mo
+ $2,500 one-time setup
  • Everything in Coverage
  • Quarterly re-audit of your front office
  • Priority build queue — you go first
  • Bi-weekly strategy calls
  • Multi-location and multi-pipeline support
  • AI Voice Receptionist (1,000 min/mo)
Start with Advantage →
Foundation$597/mo · $950 setup ★ Most pickedCoverage$1,197/mo · $1,400 setup Advantage$2,497/mo · $2,500 setup
Catching leads
Missed-call text-back✓✓✓
CRM pipeline stagesCustomFull 5-stageMulti-pipeline
Follow-up sequences25 workflowsUnlimited
Automated review requests✓✓✓
Running without you
AI Voice Receptionist250 min500 min1,000 min
AI Chat Agent — web & DMs—✓✓
AI review responses—✓✓
Google Business management—✓✓
Access & oversight
ReportingMonthly snapshotMonthly + callBi-weekly calls
Front-office re-audit——Quarterly
Build queue priority——✓
Multi-location support——✓

3-month minimum, month-to-month after · Full plan comparison and add-ons on the pricing page

Pest Control FAQ

Questions we get every time.

Can it handle seasonal campaigns automatically?

Yes. Seasonal campaigns are built once and scheduled against a calendar — spring, summer and fall waves go out to your segmented list without anyone triggering them. You approve the offer once per season and the send happens on its own.

How does the recurring-plan conversion actually work?

After every one-time treatment, a three-touch sequence runs over 14 days. It explains what's coming seasonally, offers the quarterly plan, and makes a final prompt. Because it fires on job completion rather than someone remembering, it runs on every single job.

Is it legal to message my old customer list?

It depends on how those contacts were collected and what consent exists. During setup we go through your list, segment out anything without a defensible consent basis, and build one-tap opt-out into every message. We won't run a campaign against a list that can't support it — that's a compliance risk for you and a deliverability risk for everyone.

What platform does this run on?

Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business. We handle the build, the integrations, the compliance registration and the ongoing optimization — the parts that decide whether any of it actually works.

Could I just buy the software and do this myself?

You could. If you have someone in-house with 30 to 40 hours to build it and a few hours a month to maintain it, that may be the right call — say so on the audit and we'll point you at the right plan instead of selling you a build. What we find is that the software is the cheap part. What breaks is messaging compliance registration, workflow logic firing in the right order, an AI agent trained on how you actually qualify a lead, and somebody noticing when a sequence stops running. That's what you're paying us for.

How long before the system is live?

Most builds are live in 7 to 10 business days. Builds that include custom landing pages or multi-location setup can take up to 14 days. Messaging compliance registration starts on day one because carrier approval can take several days on its own.

Do you handle messaging compliance?

Yes. A2P 10DLC brand and campaign registration is included in every plan and handled during setup. Without it your texts get filtered or blocked by the carriers — the single most common reason a do-it-yourself missed-call text-back system quietly stops working without anyone noticing.

What if I want to leave?

Three-month minimum, then month-to-month. The account is registered to your business, so if you go you keep the contacts, the automations, the call recordings and the phone number. We'd rather earn the next month than trap you in the current one.

Work the list
you already have.

A free 30-minute audit. We look at your customer database, the seasonal calendar and where recurring conversion is leaking — then map what gets built first.