💆 Med Spa & Salon · Aesthetics, Wellness, Beauty

Your chair should be full. Not your inbox.

Med spas and salons live on bookings, reviews and repeat clients. The problem is that front desks get slammed, DMs sit unanswered for days, and past clients vanish after one visit. We automate the booking flow, the no-show problem, the review pipeline and the reactivation of dormant clients — so your team focuses on treatments, not chasing appointments.

3-step
Appointment reminders
24 hours out, then one hour out
24/7
DM coverage
AI Chat handles Instagram and Facebook
$0
Ad spend on reactivation
It only messages clients you already treated
7–10 day build, not 90 You own the account and the data Month-to-month after 3 months A2P compliance handled for you
The Problem

Three leaks between interest and booked.

Pain Point 01

DMs sitting unanswered for days

Someone asks about pricing on Instagram at 10pm. Your front desk sees it Thursday morning. They already booked somewhere else Wednesday night.

→ AI Chat responds in under three minutes, around the clock
Pain Point 02

No-show rate quietly killing revenue

Four booked slots. One doesn't show. That's unbillable chair time you can't recover — every single week. No reminder system means it keeps happening.

→ Three-step reminder sequence cuts no-shows sharply
Pain Point 03

Hundreds of past clients gone quiet

You've treated hundreds of clients but only a fraction come back regularly. The rest have no reason to think of you — until someone runs one targeted reactivation campaign.

→ Reactivation converts a dormant list into booked revenue
Before & After

What changes in the first 30 days.

✗ Without Adidat
✓ With Adidat
Instagram DM sits three days

Someone DMs asking about pricing. Your front desk is slammed. They get a response 72 hours later — after they've already booked somewhere else.

AI responds in under three minutes

AI Chat answers DMs 24/7 — pricing, availability, before-and-after info — and pushes a booking link when they're ready. Your front desk only handles confirms.

No-shows tank revenue

No reminder system, just a confirmation when they book. Every no-show is chair time you've already staffed and can't sell to anyone else.

Multi-step reminder sequence

Confirmation, 48-hour reminder and day-of text. Cancellations get an auto-reschedule prompt that fills the gap from your waitlist.

Past clients go cold

You've treated hundreds of clients. A minority come back regularly. The rest have no reason to think of you unless they happen to see a post.

Reactivation campaign

Personalized outreach to dormant clients — seasonal offer, lapsed check-in, treatment reminder. It markets to people who already paid you once, at zero ad spend.

What You’re Getting

Not a busier front desk. A system that keeps the chair full.

Aesthetics runs on DMs, no-shows and repeat clients. This is one connected system that answers inquiries in minutes, cuts the no-shows, and brings dormant clients back — off a single record you own. Here’s the whole thing, and what each part is worth.

Always on

After hours, on a Sunday, while your front desk is slammed — it answers the DM and books before they book elsewhere.

Nothing slips

A DM inquiry and a phone inquiry from the same person become one contact — not two leads that both get half-handled.

Runs without you

Reminders, reactivations and review asks fire on their own — your team stays on treatments, not chasing appointments.

Tap any stage below to jump into how that part works
↓  every stage above reads and writes to the same record  ↓
The foundation under all five

Your CRM — one shared record

Not a sixth tool bolted on. It’s the one place every DM, booking and review lands, so a client isn’t scattered across three apps that don’t talk. Registered to your business and exportable any time — you own it.

ContactsIG · FB · ChatAppointmentsCalendarTreatment historyReviews

↻  And it compounds — every retained client and review makes the next booking easier to win.

Med spas usually start at Coverage — that’s where the AI Chat agent that answers your DMs begins. The full foundation is included underneath; the free audit confirms the right starting point.

Not sure which parts you need? The free audit maps it →
AIAI Chat & DM Agent

The DM answered before they book elsewhere.

Answers Instagram, Facebook and website chat 24/7 with pricing, availability and before-and-after info — and pushes a booking link the moment they’re ready.

  • IG DMs + FB Messenger + website chat in one inbox
  • Pricing, availability, prep & aftercare, service menu
  • Books straight into your calendar
  • Hands clinical questions to your team — never guesses
See how it worksHide how it works
The path a DM takes
IG · FB · Chat
AI answers in minutes
then, depending on the question:
Ready → books the appointmentClinical → handed to your teamEither way → one contact record
In practice

Someone DMs about filler pricing at 10pm. The AI answers and offers a slot; if they ask something clinical, it hands off to your team instead of guessing — the correct move in aesthetics.

CoreNo-Show Reduction Sequence

The chair stays full.

Confirmation, a 48-hour reminder and a day-of text — and when someone cancels, an auto-reschedule prompt offers the slot to your waitlist instead of leaving it empty.

  • Confirmation + 48-hour reminder + day-of text
  • Cancellation triggers an auto-reschedule prompt
  • Open slot offered to your waitlist automatically
  • Measured against your own no-show rate, not an average
See how it worksHide how it works
The path a booking takes
Appointment booked
Confirm · 48h · day-of
and if plans change:
Confirmed → chair filledCancels → slot offered to waitlist
In practice

A client cancels a Botox slot the morning of. Instead of a dead hour, the system offers it to your waitlist and someone books it before lunch.

CoreClient Reactivation Campaigns

Past clients come back on their own.

Personalized outreach to dormant clients at 60, 90 and 180 days — seasonal offers, lapsed check-ins, treatment reminders — marketing to people who already paid you once.

  • Outreach at 60, 90 and 180 days
  • Seasonal offers, lapsed check-ins, treatment reminders
  • Sent only to contacts with valid consent
  • Throttled to protect deliverability
See how it worksHide how it works
How reactivation runs
Lapsed 60–180 days
Personalized offer
Rebooks
In practice

A client who came once for a facial goes quiet. At 90 days a “time for a refresh?” offer lands — and they rebook, at zero ad spend, from a list you already had.

CoreReputation Management

Your reviews build themselves.

Review request after every appointment. AI drafts an on-brand reply to each, and anything below your star threshold routes to a human first.

  • Auto review request after every appointment
  • Smart routing — happy public, unhappy private
  • AI-drafted responses to every review
  • Anything negative routes to a human first
  • Google Business Profile managed for you
  • Review volume & recency tracked over time
See how it worksHide how it works
The path after an appointment
Appointment done
Timer → review ask
based on how they rate you:
4–5★ → routed to GoogleLow → private feedback + alerts youAI drafts an on-brand reply to each
In practice

Every happy client gets asked at the right moment; anything unhappy comes to you privately first — so your public profile grows and problems get handled off-stage.

The Business Case

Booking software, review tool, email, DMs — one system.

Most clinics we audit run booking software that doesn't talk to their email platform, a review tool that doesn't know who was treated, and DMs living in three separate apps. The client record ends up scattered across all of them.

What most businesses pay for separately
Booking / scheduling software$99 – $299
Review request tool$99 – $199
Email marketing$50 – $150
SMS & reminders$40 – $120
Social inbox / DM tool$40 – $99
Website chat widget$30 – $99
Someone to build and run it (10–15 hrs/mo)$450 – $1,100
Typical monthly total$808 – $2,066
Typical market pricing, not a quote. Add up your own subscriptions — that’s the number that matters.
What you pay us
$1,197/mo
Growth plan — every system above, in one place, sharing one contact record.
  • Built and configured for your business, not a template
  • Messaging compliance registered and maintained
  • AI agents trained on your services and tuned monthly
  • Someone watching whether it still works
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business.

Your account, your name

The account is registered to your business, not ours. If you ever leave, it stays with you.

Your data, exportable

Every contact, conversation, call recording and pipeline record exports any time. No hostage data, no exit fee.

One login, on your phone

Calls, texts, DMs, pipeline, calendar and reviews in a single mobile app. Most owners run the whole thing from a truck or a treatment room.

No per-seat pricing

Add your office manager, your staff, your partner. Seats don't change your bill, so the system never punishes you for growing.

Plans

Where most of these businesses start.

Every plan includes the one below it. Med spas start at Coverage because the AI Chat agent — the piece that answers DMs — begins at that tier.

1
Foundation · $597
Catch what you already have
Every call answered or texted back. Every lead in one pipeline. Every finished job asking for a review.
Why first: it is the cheapest thing to build and it moves revenue fastest. You already paid for these leads.
2
Coverage · $1,197
Run it without you
AI answers the phone at 9pm. AI answers the DM on Sunday. Reviews get responded to without you opening an app.
Why second: automation multiplies whatever it is pointed at. Point it at a broken pipeline and you scale the mess.
3
Advantage · $2,497
Keep it sharp
Re-audited every quarter. Front of the build queue. Standing strategy calls and multi-location support.
Why last: cadence only earns its price once volume is high enough that a missed week costs more than the tier.

We will tell you where you belong, and it is often not the top. If Foundation closes your biggest gap, that is what the assessment will say — and we would rather earn the rest later than sell you a tier you cannot use yet.

Foundation
$597/mo
+ $950 one-time setup
  • Missed-call text-back + review requests
  • CRM setup + custom pipeline stages
  • 2 follow-up automation sequences
  • Monthly performance snapshot
  • AI Voice Receptionist (250 min/mo)
Start with Foundation →
★ Most med spas pick this
Coverage
$1,197/mo
+ $1,400 one-time setup
  • Everything in Foundation
  • Full 5-stage pipeline + 5 workflows
  • Google Business + reputation management
  • AI Voice Receptionist (500 min/mo)
  • AI Chat Agent + monthly strategy call
Start with Coverage →
Advantage
$2,497/mo
+ $2,500 one-time setup
  • Everything in Coverage
  • Quarterly re-audit of your front office
  • Priority build queue — you go first
  • Bi-weekly strategy calls
  • Multi-location and multi-pipeline support
  • AI Voice Receptionist (1,000 min/mo)
Start with Advantage →
Foundation$597/mo · $950 setup ★ Most pickedCoverage$1,197/mo · $1,400 setup Advantage$2,497/mo · $2,500 setup
Catching leads
Missed-call text-back✓✓✓
CRM pipeline stagesCustomFull 5-stageMulti-pipeline
Follow-up sequences25 workflowsUnlimited
Automated review requests✓✓✓
Running without you
AI Voice Receptionist250 min500 min1,000 min
AI Chat Agent — web & DMs—✓✓
AI review responses—✓✓
Google Business management—✓✓
Access & oversight
ReportingMonthly snapshotMonthly + callBi-weekly calls
Front-office re-audit——Quarterly
Build queue priority——✓
Multi-location support——✓

3-month minimum, month-to-month after · Full plan comparison and add-ons on the pricing page

Med Spa & Salon FAQ

Questions we get every time.

Can the AI answer questions about specific treatments?

It's trained on your service menu, pricing ranges, prep and aftercare notes, and your FAQs. For clinical questions or anything requiring a consultation it hands off to your team rather than guessing — which is the correct behaviour in aesthetics, and configured that way deliberately.

Does it handle Instagram and Facebook, or just website chat?

Website chat, Facebook Messenger and Instagram DMs, all into one inbox. Every conversation creates or updates a contact record, so a DM inquiry and a phone inquiry from the same person don't end up as two separate leads.

How much does the no-show sequence actually change things?

Reminder sequences reliably reduce no-shows, though how much depends on your current baseline and how far ahead you book. We measure against your own numbers in the first 60 days rather than quoting an industry average — if you're already sending reminders the gain is smaller, and we'd rather focus elsewhere.

What platform does this run on?

Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business. We handle the build, the integrations, the compliance registration and the ongoing optimization — the parts that decide whether any of it actually works.

Could I just buy the software and do this myself?

You could. If you have someone in-house with 30 to 40 hours to build it and a few hours a month to maintain it, that may be the right call — say so on the audit and we'll point you at the right plan instead of selling you a build. What we find is that the software is the cheap part. What breaks is messaging compliance registration, workflow logic firing in the right order, an AI agent trained on how you actually qualify a lead, and somebody noticing when a sequence stops running. That's what you're paying us for.

How long before the system is live?

Most builds are live in 7 to 10 business days. Builds that include custom landing pages or multi-location setup can take up to 14 days. Messaging compliance registration starts on day one because carrier approval can take several days on its own.

Do you handle messaging compliance?

Yes. A2P 10DLC brand and campaign registration is included in every plan and handled during setup. Without it your texts get filtered or blocked by the carriers — the single most common reason a do-it-yourself missed-call text-back system quietly stops working without anyone noticing.

What if I want to leave?

Three-month minimum, then month-to-month. The account is registered to your business, so if you go you keep the contacts, the automations, the call recordings and the phone number. We'd rather earn the next month than trap you in the current one.

Answer the DM
before they book elsewhere.

A free 30-minute audit. We look at your DM response times, no-show rate and dormant client list, then map what to fix first.