🏠 Roofing · Residential & Commercial

Roofing lead systems built for storm season.

A storm rolls through and dozens of homeowners start searching at once. The contractor who answers first — or texts back within 90 seconds — takes most of those jobs. We build the missed-call capture, AI voice coverage and quote follow-up that handles every storm lead while you're still on a roof.

90s
Missed-call text-back
Fires before they call the next roofer
8-touch
Quote follow-up over 21 days
Runs whether or not you remember
24/7
AI call coverage
Books inspections at 10pm after hail
7–10 day build, not 90 You own the account and the data Month-to-month after 3 months A2P compliance handled for you
The Problem

Three things quietly cost roofers the most jobs.

Pain Point 01

Storm leads going cold while you're on a job

Hail hits. Your phone blows up. You're on a roof. Eight calls go to voicemail. Five of those homeowners call a competitor who answered or texted back first.

→ AI texts back every missed call in 90 seconds flat
Pain Point 02

Quotes going dark with no follow-up

You send a $12,000 estimate. No response for three days. You move on because you're busy. They went with a contractor who followed up twice and felt more reliable.

→ Automated sequence follows up for 21 days without you
Pain Point 03

Low review count against bigger competitors

You do great work but the roofer across town has 180 reviews and you have 22. When someone searches after a storm, they call the business that looks more established.

→ Auto review request after every job builds your profile fast
Before & After

What changes in the first 30 days.

✗ Without Adidat
✓ With Adidat
Storm lead goes cold

Hail storm hits. Forty homeowners search for roofers. You get 12 calls. You're on a job — 8 go to voicemail. You lose 6 of them to faster competitors who picked up.

Every missed call captured

AI texts back within 90 seconds: "Hey, this is [Business] — sorry we missed you. Are you looking for a storm damage estimate?" Captures them before they move on.

Quote goes dark

You send a $14,000 quote. No response in three days. You don't follow up because it feels pushy. They went with someone who followed up twice.

Post-quote nurture sequence

Follow-up fires at day 2, day 5 and day 10 — value-based messages, not nagging. It keeps chasing the quote long after you'd have given up.

No visible ROI on ads

Running $2,500/mo in Google ads. Getting calls. Don't know how many turned into jobs, which keywords work, or what your cost per booked job actually is.

Click-to-closed-job attribution

Every ad click ties back to a pipeline entry. You see which keywords generated booked jobs, not just calls. Cost per acquisition is visible monthly.

What You’re Getting

Not software you manage. A front office that runs without you.

Six tools stitched together is how leads get missed. This is one connected system that answers, books, follows up and earns reviews — around the clock, off a single record you own. Here’s the whole thing, and what each part is worth to you.

Always on

Nights, weekends, mid-job — it answers and books when your competitor's voicemail is the only thing picking up.

Nothing slips

Every lead lands on one shared record — so the same customer never gets missed across three different apps.

Runs without you

No front-desk hire, no “I meant to follow up.” The answering, chasing and review-asking all happen on their own.

Tap any stage below to jump into how that part works
↓  every stage above reads and writes to the same record  ↓
The foundation under all five

Your CRM — one shared record

Not a sixth tool bolted on. It's the one place every call, text, quote and review lands, so the automation can actually see the whole customer. Registered to your business and exportable any time — you own it.

Contacts Calls · Texts · DMs Pipeline Calendar Call recordings Reviews

↻  And it compounds — every review and repeat job makes the next lead cheaper.

Every plan starts with the full foundation. The always-on AI voice and chat layer scales up by plan — the free audit tells you which parts actually move the needle for you first.

Not sure which parts you need? The free audit maps it →
Core Missed-Call Capture & CRM

Not one lead slips through the cracks.

Every inbound call, form and DM logged automatically. Missed calls get a text-back in 90 seconds so no lead goes cold while you're on a roof.

  • Unified inbox — calls, texts, web forms, FB & IG DMs
  • Auto missed-call text-back in under 90 seconds
  • Every lead tagged by source automatically
  • Custom pipeline board, live on your phone
See how it worksHide how it works
The path a lead takes
Call · Form · DM
One contact record
90-sec text-back
Pipeline: New Lead
In practice

Three leads from one hailstorm — a call, a website form, and a Facebook message — land as three cards in one pipeline, not scattered across three apps you'll never reconcile.

AI AI Voice Receptionist

Every call answered — even at 10pm.

Answers every call with your business name, qualifies storm damage against routine service, and books an inspection directly into your calendar — even at 10pm.

  • 24/7 answering with your own script & voice
  • Storm-vs-routine qualification you define
  • Books straight into your calendar
  • Live transfer or take-a-message on emergencies
  • Call recordings + text transcripts of every call
  • 250–1,000 answered minutes/mo by plan
See how it worksHide how it works
The path a call takes
Incoming call
AI answers & qualifies
then, depending on the call:
Routine → books inspection into calendar Emergency → alerts your phone now Either way → full transcript logged
In practice

10:12pm, hail still falling. The AI books a Tuesday 8am inspection and texts you the transcript. You slept through the whole thing and woke up to a job on the calendar.

Core Quote Follow-Up Automation

No quote dies in your inbox.

Estimate sent but no response? An eight-touch SMS and email sequence runs over 21 days — value reminders, not nagging. It runs whether or not you remember to.

  • 8 touches across SMS + email over 21 days
  • Value & urgency messaging, not repeat “just checking in”
  • Auto-stops the second they reply
  • Fires on every open estimate, no manual trigger
See how it worksHide how it works
The path a quote takes
Quote sent
Day 2 · SMS
Day 5 · Email
Day 10 · SMS …
the moment they reply:
Sequence stops automatically Lead drops back on your desk, warm
In practice

A quote goes quiet — the kind you'd normally forget to chase. Touch #5 on day 10 gets a “still deciding” reply, the sequence stops on its own, and hands the lead back to you warm.

Core Reputation Management

Your reviews build themselves.

Review request after every completed job. Review count and recency feed your Map Pack ranking — which decides who gets called when the next storm hits.

  • Auto review request 2 hrs after completion
  • Smart routing — happy public, unhappy private
  • AI-drafted responses to every review
  • Instant alert on anything negative
  • Google Business Profile managed for you
  • Review volume & recency tracked over time
See how it worksHide how it works
The path after a job
Job marked complete
2-hr timer → review ask
based on how they rate you:
4–5★ → routed to Google Low → private feedback + alerts you AI drafts an on-brand reply to each
In practice

Every finished job asks for the review you'd normally forget to request. Your profile keeps building on its own — so when the next hail hits, you're the roofer showing up in the Map Pack, not the one buried on page two.

The Business Case

One system instead of six subscriptions.

Most roofing companies we audit already pay for four to six tools that don't talk to each other. That's the reason the same lead gets entered three times and still slips.

What most businesses pay for separately
CRM / lead tracking$99 – $299
Call tracking & recording$45 – $150
Review request tool$99 – $199
Email marketing$50 – $150
SMS platform$40 – $120
Scheduling / estimates$30 – $99
Someone to build and run it (10–15 hrs/mo)$450 – $1,100
Typical monthly total$813 – $2,117
Typical market pricing, not a quote. Add up your own subscriptions — that’s the number that matters.
What you pay us
$1,197/mo
Growth plan — every system above, in one place, sharing one contact record.
  • Built and configured for your business, not a template
  • Messaging compliance registered and maintained
  • AI agents trained on your services and tuned monthly
  • Someone watching whether it still works
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business.

Your account, your name

The account is registered to your business, not ours. If you ever leave, it stays with you.

Your data, exportable

Every contact, conversation, call recording and pipeline record exports any time. No hostage data, no exit fee.

One login, on your phone

Calls, texts, DMs, pipeline, calendar and reviews in a single mobile app. Most owners run the whole thing from a truck or a treatment room.

No per-seat pricing

Add your office manager, your staff, your partner. Seats don't change your bill, so the system never punishes you for growing.

Plans

Where most of these businesses start.

Every plan includes the one below it. Storm-driven businesses usually start at Coverage, because voice coverage pays for itself fastest at roofing job values.

1
Foundation · $597
Catch what you already have
Every call answered or texted back. Every lead in one pipeline. Every finished job asking for a review.
Why first: it is the cheapest thing to build and it moves revenue fastest. You already paid for these leads.
2
Coverage · $1,197
Run it without you
AI answers the phone at 9pm. AI answers the DM on Sunday. Reviews get responded to without you opening an app.
Why second: automation multiplies whatever it is pointed at. Point it at a broken pipeline and you scale the mess.
3
Advantage · $2,497
Keep it sharp
Re-audited every quarter. Front of the build queue. Standing strategy calls and multi-location support.
Why last: cadence only earns its price once volume is high enough that a missed week costs more than the tier.

We will tell you where you belong, and it is often not the top. If Foundation closes your biggest gap, that is what the assessment will say — and we would rather earn the rest later than sell you a tier you cannot use yet.

Foundation
$597/mo
+ $950 one-time setup
  • Missed-call text-back + review requests
  • CRM setup + custom pipeline stages
  • 2 follow-up automation sequences
  • Monthly performance snapshot
  • AI Voice Receptionist (250 min/mo)
Start with Foundation →
★ Most roofers pick this
Coverage
$1,197/mo
+ $1,400 one-time setup
  • Everything in Foundation
  • Full 5-stage pipeline + 5 workflows
  • Google Business + reputation management
  • AI Voice Receptionist (500 min/mo)
  • AI Chat Agent + monthly strategy call
Start with Coverage →
Advantage
$2,497/mo
+ $2,500 one-time setup
  • Everything in Coverage
  • Quarterly re-audit of your front office
  • Priority build queue — you go first
  • Bi-weekly strategy calls
  • Multi-location and multi-pipeline support
  • AI Voice Receptionist (1,000 min/mo)
Start with Advantage →
Foundation$597/mo · $950 setup ★ Most pickedCoverage$1,197/mo · $1,400 setup Advantage$2,497/mo · $2,500 setup
Catching leads
Missed-call text-back✓✓✓
CRM pipeline stagesCustomFull 5-stageMulti-pipeline
Follow-up sequences25 workflowsUnlimited
Automated review requests✓✓✓
Running without you
AI Voice Receptionist250 min500 min1,000 min
AI Chat Agent — web & DMs—✓✓
AI review responses—✓✓
Google Business management—✓✓
Access & oversight
ReportingMonthly snapshotMonthly + callBi-weekly calls
Front-office re-audit——Quarterly
Build queue priority——✓
Multi-location support——✓

3-month minimum, month-to-month after · Full plan comparison and add-ons on the pricing page

Roofing FAQ

Questions we get every time.

How fast does the missed-call text-back actually fire?

Under 90 seconds from the moment the call ends. The caller gets a text using your business name asking whether they need a storm damage estimate, plus a booking link. The lead is logged in your pipeline at the same time.

Will the AI voice receptionist sound like a robot to a homeowner?

It's a trained voice agent that answers with your business name, handles common questions, qualifies storm damage against routine service, and books an inspection. We launch every voice agent in backup mode for the first two weeks, review the call recordings with you, and only promote it to answering first once you're happy with how it handles real calls.

What happens to quotes that go quiet?

An eight-touch SMS and email sequence runs over 21 days — value reminders and a final check-in rather than repeated chasing. It runs on every open estimate whether or not anyone remembers to follow up.

What platform does this run on?

Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business. We handle the build, the integrations, the compliance registration and the ongoing optimization — the parts that decide whether any of it actually works.

Could I just buy the software and do this myself?

You could. If you have someone in-house with 30 to 40 hours to build it and a few hours a month to maintain it, that may be the right call — say so on the audit and we'll point you at the right plan instead of selling you a build. What we find is that the software is the cheap part. What breaks is messaging compliance registration, workflow logic firing in the right order, an AI agent trained on how you actually qualify a lead, and somebody noticing when a sequence stops running. That's what you're paying us for.

How long before the system is live?

Most builds are live in 7 to 10 business days. Builds that include custom landing pages or multi-location setup can take up to 14 days. Messaging compliance registration starts on day one because carrier approval can take several days on its own.

Do you handle messaging compliance?

Yes. A2P 10DLC brand and campaign registration is included in every plan and handled during setup. Without it your texts get filtered or blocked by the carriers — the single most common reason a do-it-yourself missed-call text-back system quietly stops working without anyone noticing.

What if I want to leave?

Three-month minimum, then month-to-month. The account is registered to your business, so if you go you keep the contacts, the automations, the call recordings and the phone number. We'd rather earn the next month than trap you in the current one.

Before the next storm,
not after it.

A free 30-minute audit. We map where your storm leads are leaking, what gets built first, and what it's worth against your own average job value.