Storm leads going cold while you're on a job
Hail hits. Your phone blows up. You're on a roof. Eight calls go to voicemail. Five of those homeowners call a competitor who answered or texted back first.
A storm rolls through and dozens of homeowners start searching at once. The contractor who answers first — or texts back within 90 seconds — takes most of those jobs. We build the missed-call capture, AI voice coverage and quote follow-up that handles every storm lead while you're still on a roof.
Hail hits. Your phone blows up. You're on a roof. Eight calls go to voicemail. Five of those homeowners call a competitor who answered or texted back first.
You send a $12,000 estimate. No response for three days. You move on because you're busy. They went with a contractor who followed up twice and felt more reliable.
You do great work but the roofer across town has 180 reviews and you have 22. When someone searches after a storm, they call the business that looks more established.
Six tools stitched together is how leads get missed. This is one connected system that answers, books, follows up and earns reviews — around the clock, off a single record you own. Here’s the whole thing, and what each part is worth to you.
Nights, weekends, mid-job — it answers and books when your competitor's voicemail is the only thing picking up.
Every lead lands on one shared record — so the same customer never gets missed across three different apps.
No front-desk hire, no “I meant to follow up.” The answering, chasing and review-asking all happen on their own.
Not a sixth tool bolted on. It's the one place every call, text, quote and review lands, so the automation can actually see the whole customer. Registered to your business and exportable any time — you own it.
↻ And it compounds — every review and repeat job makes the next lead cheaper.
Every plan starts with the full foundation. The always-on AI voice and chat layer scales up by plan — the free audit tells you which parts actually move the needle for you first.
Not sure which parts you need? The free audit maps it →Every inbound call, form and DM logged automatically. Missed calls get a text-back in 90 seconds so no lead goes cold while you're on a roof.
Three leads from one hailstorm — a call, a website form, and a Facebook message — land as three cards in one pipeline, not scattered across three apps you'll never reconcile.
Answers every call with your business name, qualifies storm damage against routine service, and books an inspection directly into your calendar — even at 10pm.
10:12pm, hail still falling. The AI books a Tuesday 8am inspection and texts you the transcript. You slept through the whole thing and woke up to a job on the calendar.
Estimate sent but no response? An eight-touch SMS and email sequence runs over 21 days — value reminders, not nagging. It runs whether or not you remember to.
A quote goes quiet — the kind you'd normally forget to chase. Touch #5 on day 10 gets a “still deciding” reply, the sequence stops on its own, and hands the lead back to you warm.
Review request after every completed job. Review count and recency feed your Map Pack ranking — which decides who gets called when the next storm hits.
Every finished job asks for the review you'd normally forget to request. Your profile keeps building on its own — so when the next hail hits, you're the roofer showing up in the Map Pack, not the one buried on page two.
Most roofing companies we audit already pay for four to six tools that don't talk to each other. That's the reason the same lead gets entered three times and still slips.
The account is registered to your business, not ours. If you ever leave, it stays with you.
Every contact, conversation, call recording and pipeline record exports any time. No hostage data, no exit fee.
Calls, texts, DMs, pipeline, calendar and reviews in a single mobile app. Most owners run the whole thing from a truck or a treatment room.
Add your office manager, your staff, your partner. Seats don't change your bill, so the system never punishes you for growing.
Every plan includes the one below it. Storm-driven businesses usually start at Coverage, because voice coverage pays for itself fastest at roofing job values.
We will tell you where you belong, and it is often not the top. If Foundation closes your biggest gap, that is what the assessment will say — and we would rather earn the rest later than sell you a tier you cannot use yet.
| Foundation$597/mo · $950 setup | ★ Most pickedCoverage$1,197/mo · $1,400 setup | Advantage$2,497/mo · $2,500 setup | |
|---|---|---|---|
| Catching leads | |||
| Missed-call text-back | ✓ | ✓ | ✓ |
| CRM pipeline stages | Custom | Full 5-stage | Multi-pipeline |
| Follow-up sequences | 2 | 5 workflows | Unlimited |
| Automated review requests | ✓ | ✓ | ✓ |
| Running without you | |||
| AI Voice Receptionist | 250 min | 500 min | 1,000 min |
| AI Chat Agent — web & DMs | — | ✓ | ✓ |
| AI review responses | — | ✓ | ✓ |
| Google Business management | — | ✓ | ✓ |
| Access & oversight | |||
| Reporting | Monthly snapshot | Monthly + call | Bi-weekly calls |
| Front-office re-audit | — | — | Quarterly |
| Build queue priority | — | — | ✓ |
| Multi-location support | — | — | ✓ |
3-month minimum, month-to-month after · Full plan comparison and add-ons on the pricing page
Under 90 seconds from the moment the call ends. The caller gets a text using your business name asking whether they need a storm damage estimate, plus a booking link. The lead is logged in your pipeline at the same time.
It's a trained voice agent that answers with your business name, handles common questions, qualifies storm damage against routine service, and books an inspection. We launch every voice agent in backup mode for the first two weeks, review the call recordings with you, and only promote it to answering first once you're happy with how it handles real calls.
An eight-touch SMS and email sequence runs over 21 days — value reminders and a final check-in rather than repeated chasing. It runs on every open estimate whether or not anyone remembers to follow up.
Your systems run on an enterprise-grade platform tens of thousands of agencies and small businesses operate on. We build it, configure it and run it for you, and the account is registered to your business. We handle the build, the integrations, the compliance registration and the ongoing optimization — the parts that decide whether any of it actually works.
You could. If you have someone in-house with 30 to 40 hours to build it and a few hours a month to maintain it, that may be the right call — say so on the audit and we'll point you at the right plan instead of selling you a build. What we find is that the software is the cheap part. What breaks is messaging compliance registration, workflow logic firing in the right order, an AI agent trained on how you actually qualify a lead, and somebody noticing when a sequence stops running. That's what you're paying us for.
Most builds are live in 7 to 10 business days. Builds that include custom landing pages or multi-location setup can take up to 14 days. Messaging compliance registration starts on day one because carrier approval can take several days on its own.
Yes. A2P 10DLC brand and campaign registration is included in every plan and handled during setup. Without it your texts get filtered or blocked by the carriers — the single most common reason a do-it-yourself missed-call text-back system quietly stops working without anyone noticing.
Three-month minimum, then month-to-month. The account is registered to your business, so if you go you keep the contacts, the automations, the call recordings and the phone number. We'd rather earn the next month than trap you in the current one.
A free 30-minute audit. We map where your storm leads are leaking, what gets built first, and what it's worth against your own average job value.